Business English - Level Two

What You Will Learn

1- New Business

• Discuss new business and bussiness sectors
• Listening: Interview with the CEO of a money-transfer company and the CEO of a food company
• Reading: Financial Times
• Language: Economic terms - Time Clauses
• Skills: Dealing with numbers
• Case Study:Taka Shimizu Cycles: Choose the location for a new factory
• Writing: e-mail

2- Marketing

• Talk about the marketing mix and marketing campaigns
• Listening: An interview  with the European Marketing Manager of a pharmaceutical company
• Reading: Adidas targets the Chinese interior - Financial Times
• Language: Word Partnerships 
• Sklls: Telephoning: exchanging information
• Case study: Wincote International: Devise a plan to improve sales at an outdoor-clothing company
• Writing: e-mail

Self Study

Planning 

• Discuss how and when to plan
• Listening: An interview  with a business consultant and author
• Reading: When there's no Plan A- Financial Times
• Language: Making plans  /  Talking aboutfuture plans 
• Skills: Meetings: interrupting and clarifying
• Case Study: European Press and Media Corporation: Plan a new issue of a magazine
• Writing: letter 

Requirements

• Level 6 in OTO Program
• LEvel One in Busines English Course

Description

Three components make an entrepreneur: the person, the idea and the resources to make it happen." Anita Roddick (1942-2007), British founder of The Body Shop