Business English - Level Four

What You Will Learn

1- Brands

• Talk about your favourite brands
• Listening: An interview with a brand manager
• Reading: Building luxury brands - Financial Times
• Langauge: Words thaI go with brand. product and market 
• Skills: Taking part in meetings 
• Case Study: Hudson Corporation: Decide how a luggage manufacturer can protect its brand
• Writing: e-mail

2- Travel 

• Talk about your travel experiences 
• Listening: An interview with a sales director of a hotel chain
• Reading: What business travellers want - Financial Times
• Langauge: British and American travel words Talking about the future 
• Skills: Telephoning: Making arrangements 
• Case Study: 8TS: Retain a travel agent's key client
• Writing: e-mail

Self Study

3- Change

• Discuss  attitudes to change in general and at work
• Listening: An interview with a management consultant
• Reading: Mercedes, shining star - Financial Times
• Langauge: Words for describing change
• Skills: Managing Meetings
• Case Study: Acquiring Asia Entertainment: Solve the problems arising from a recent merger
• Writing: Acton Meeting

Requirements

• Level 6 in OTO program.
• Level 1 in Business English Course
• Level 2 in Business English Course
• Level 3 in Business English Course

Description

"Products are made in the factory, but brands are made in the mind." Walter Landor (1913 -1995), branding pioneer