Business English - Level Five

What You Will Learn

1- Advertizing

• Discuss authentic advertisements
• Listening: An interview with a marketing communications executive
• Reading: A new kind of campaign - Financial Times
• Language:Words and expressions for talking about advertising / Articles
• Skills: Starting and structuring a presentation
• Case Study:Alpha Advertising: Develop an advertising campaign
• Writing: summary

2- Human Resources

• Talk about job interviews
• Listening: An interview with an international recruitment specialist
• Reading: Women at work - Thanh Nien News 
• Language: Expressions for talking about job applications -ing forms and infinitives
• Skills: Getting information on the telephone
• Case Study: Fast Fitness: Find a new manager for a health dub chain
• Writing: letter

Self Study

International Markets

• Discuss the development of international markets
• Listening: An interview with an expert on negotiating
• Reading: Trade between China and the US - Chino Doily, Reuters 
• Language: Words and expressions for talking about free trade /  Conditions
• Skills: Negotiating
• Case Study: Pampas Leather Company: Negotiate a deal on leather goods
• Writing: e-mail

Requirements

• Level 6 in OTO program.
• Level 1 in Business English Course
• Level 2 in Business English Course
• Level 3 in Business English Course
• Level 4 in Business English Course

Description

Advertising isn't a science. It's persuasion, and persuasion is an art." William Bernbach (1911-1982), US advertising executive